marketers are particularly interested in postpurchase behavior because it marketers are particularly interested in postpurchase behavior because it
Marketers are particularly interested in postpurchase behavior because it. carefully demonstrate how to maintain the finish on his cabinets. a consumer recognizes an unsatisfied need. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT: let customers know they have the best quality cabinets available anywhere. Brad is trying to avoid __________ business blunders. One benefit of having satisfied customers is that they may spread positive word of mouth. Reginald hopes that this attention to his "regulars" will encourage them to. Darrell hopes that satisfied customers will create word of mouth referrals for him. The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center. personal selling techniques.C. Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. Sales of electric components manufactured by Ricks company depend on sales of new cars. When consumers are engaged in the consumer decision process, the specific brands or stores they can readily recall in a product category are referred to as their _____ set. China drastically restricts the goods it allows U.S. companies to export to China. An effective global pricing strategy can be easily established by setting the same prices in every market around the world. The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically. Which country's government has recently made significant changes that will modernize the retail environment, such as allowing joint ventures and direct ownership in some cases? Bids for supplying the required components or parts. Company. involves actual rather than potential customers. minimize negative word of mouth and rumors. situational. C) paperclip Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. Marketers know this is an especially critical time as consumers deal with:A.criteria re-evaluationB. change the way process by which consumers make decisions.E. D) owly. Brad is trying to avoid . This E-mail is already registered as a Premium Member with us. When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. E. involves both actual and potential customers. Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. Global businesses often find it particularly difficult to understand the __________ of a countrys culture. The skydiving team's buying center has a(n) __________ organizational culture. translating advertising copy for the entire ad except the brand name. simplifying the supply chain needed to make goods and services available. What is the overinvolvement ratio for high study levels in . involves actual rather than potential customers. Yes; straight rebuys require a lot of the sales reps assistance. more likely to appeal to consumers' __________ needs. The acronym RFP, when used by those involved in business-to-business buying, stands for. Most Americans tend to take access to global products and services for granted. Logically, Kelly's next step in the consumer decision process would be to: A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. A. developing brand names that have no preexisting meaning in any known language. The three levels in between are. The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? through community debating organizations. Which of the following is NOT one of the four general types of organizational cultures? The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. __________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers purchase decisions. The purchase of capital equipment such as the ovenis an example of a _____ situation. This is an example of which global entry strategy? China is now the second-largest economy and the third-largest market for U.S. exports. Once consumers have recognized a need, they begin to search for ways to satisfy that need. 71. T/F A hotel is made up of several businesses, also known as revenue or cost centers. B) image He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. Quickly and professionally. Classes start in a few days, and he needs to decide right away how and where to purchase his books. I got another big order, and they just keep on coming." Phil put down the phone and told Alice, "I just love that customer. Yes; the sales rep might learn about a new opportunity in the need recognition stage. Although social media is used to build relationships, in the B2B context, the majority of B2B marketers use _____ for their marketing efforts. Alternative evaluation often occurs while the consumer is engaged which step of the consumer purchase process. In B2B markets, _____ are firms that buy and reprocess products (a product is a good or service) before selling them again to the next buyer. You can specify conditions of storing and accessing cookies in your browser. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. to satisfy ritual consumption needs while avoiding overconsumption. In a modified rebuy situation, __________ are likely to have an advantage in getting the order. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. 2003-2023 Chegg Inc. All rights reserved. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. B) image By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. how consumers decide to make their purchases. When Karen realized her dog had fleas, Karen had, Stuart wanted to impress Janet with the perfect engagement ring. India prevents foreign investors from entering into joint ventures. the middle class in India will continue to shrink as the rich get richer and the poor get poorer. always include his firm in their universal set. and more. When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the. Markham Publishing is known for its consultative buying center culture. Which of the following is the process of getting oxygen from the environment to the tissues of the body? This could be the result of, The process by which goods, services, capital, people, information and ideas flow across national borders is referred to as. Colin wants information about the infrastructure in the countries his company is planning to export to. Situational factors sometimes override psychological and social factors in the consumer decision process. a) A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. These influences on her spending decisions are all ________ influences. to contribute to the theoretical knowledge in those disciplines. Sandy and John have different _____ regarding the east side of the city. To determine the market potential for its particular product or service, a firm should use. They participate together in a trading bloc. Most firms maintain customer complaint services online, in the store, or over the telephone. need recognition.E. Which of the following is NOT one of the roles typically played by one of the members of a buying center? Diffusion Let us complete them for you. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. information search decision rule self-actualization post-purchase limited problem solving. 73. extend problem solving beyond ritual consumption. the degree of perceived risk associated with the product or service being considered. They are experiencing significant levels of economic growth. focus on providing information to and making the sales approach to the one decision maker. Which of the following social factors explain this type of influence? Maslows Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? Based on population growth rates in different regions, he should consider that. There are 3 possible postpurchase outcomes: Customer satisfaction o Marketers can take several steps to The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. D) involves actual rather than potential customers. If a small business wants to take the least risky strategy to enter its first foreign market, it would choose which of the following global entry strategies? For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. Consumer behavior refers to buyers who are purchasing products for personal, family, or group use. A universitys purchasing department is required to get at least three bids for any purchase greater than $3,000. Organizational culture may vary by geography. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling __________ needs. Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. avoiding the use of the brand name in advertising and focusing on feature and benefits. According to Maslows Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. The final step of the business-to-business buying process is a formal vendor analysis. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of, Global marketers typically find distribution in developing countries is more complex because. Indias workforce is highly skilled, particularly in technology. Growth has been relatively equal for both developed and less developed nations. in the legal section of a local newspaper. When they occasionally see those clothes, hanging in the back of their closet, these teenagers probably feel, 65. treat all members of the buying center as equally important. Anita is conducting a country market assessment, and is focusing on four key elements: distribution channels, transportation systems, communication systems, and commerce. The student body president is the __________ in the buying center. Elena is in the process of buying a new car. Which of the following is a potential negative factor for foreign investment in China? These daily specials primarily provide the new product, When a firm sets its pricing strategy based on how it can, add value to its products or services it has embraced, When the floor rusted through on her old car, Kelly knew, she had a problem. In a joint venture, the burden of ownership, control, and profits is not shared. Yes; history has shown that online reordering cant be trusted. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. There are approximately 1 billion people living in India. Because the United States imports more goods than it exports, it operates under a(n). Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. consumers weigh performance risk against functional needs when assessing their attitudes. A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. Let us have a look at your work and suggest how to improve it! Sharon was considering. competitive post-purchase leverageD. perceived benefits versus perceived costs of search. Although it would have been nice to take the shoes home immediately after purchasing them, he was willing to trade off immediate availability because he found that he could purchase the shoes online for a 50% discount. External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk. a. In pricing products in parts of Europe, including Italy, Spain, Greece and France, U.S. companies need to be aware that sales (i.e. Domestic firms developing a global entry strategy might consider franchising; however, the disadvantages need to be considered. Like marketers, political candidates who set expectations too low, could:A.tarnish voter's image of the candidate.B. This requirement is designed to. _____ involves a binding contractual agreement between two businesses whereby the marketing operations are tightly controlled and often standardized. countries with high purchasing power today may not continue to show the same growth in the future. provides insights on the information search process. is working on the first marketing plan the firm has ever used. are theoretical and have little relation to what happens in the real world. Portals are strictly for buying and selling tangible products. C) paperclip All of these are disadvantages a firm must consider. This is an especially, critical time for marketers, as their customers are dealing with, 64. An organizations culture reflects the __________ that guide its employees behavior. Most Indian citizens shop in large retail outlets. James is probably concerned with __________ risk. Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. 80. Marketers frequently design customer relationship management programs to, 67. A. They do this because consumers who spend more time walking through the store are likely to make. B. offers insights into information search methods. All of these statements are true about web portals. Consider two groups of students: {B_1} B1, students who received high scores on tests, and B_2 B2, students who received low scores on tests. involves actual rather than potential customers. Variations in the product design country by country, with the same basic promotional campaign used in all countries. Recognizing this corporate culture, someone attempting to sell to Markham Publishing should. Most B2B buying situations can be categorized into three types: new buys, straight rebuys, and. The franchisor might end up training a future competitor. Which component of Alexs attitude toward autism research does this represent? Unlock the answer question 1.) Only about 200 million of these people earn more than the equivalent of $1,000 per year. promises and assurances to clients.E. information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 This will cause marketers to: demonstrate value in new ways, especially in justifying prices. This is considered an external search for information. Which of the following trade agreements is designed to manage and promote trade activities for the United States, Canada, and Mexico? Brands can be extremely valuable domestically, but international use can be challenging. Firms hope that helping consumers to learn more about a company and its products will affect consumers. The Northwoods University IT department is planning to buy additional computers for the computer lab. The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. Marketers frequently design customer relationship management programs to. Work with our consultant to learn what to alter. distribution is more heavily regulated in developing countries. call for different marketing and selling strategies. Which of the following is one of the global entry strategies? This is an especially critical time for marketers, as their customers are dealing with. Brad is trying to avoid __________ business blunders. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. to develop basic strategies for dealing with their behavior. Which of the following is NOT one of the major trade agreements affecting global marketing? Which of the following is NOT true about web portals? Although he is now in his seventies, he still has a "hands on" management style. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. Offering 2-for-1 coupons is effectively the same as offering customers coffee at half price? The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. visit customers after they have moved into their home. Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. With its estimated outlay of $600 billion dollars for fiscal year 2011, the Pentagon represents which type of B2B organization? provide a satisfaction guarantee or return policy. 72. Which of the following would you NOT expect to find in the RFP? assist them in their internal information search. With a median age of 61, India has one of the oldest populations in the world. The business will probably place a straight rebuy order. Franchising is the riskiest way to enter a foreign market. Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. Ricks company faces __________ demand. always include his firm in their universal set. $20 Generally, people buy one product or service instead of another because they. Which of the following is NOT one of the four factors affecting consumers search processes? Your text notes that global markets are the result of several fundamental changes. psychological risk.D. Which of the following is not one of those changes? Brad is observing part of his firms. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product. 74. to avoid cultural reference group problems. Russian consumers have little interest in online shopping. Which country is Europe's largest Internet market, with Internet users growing at a rate of 14 percent annually? Reginald knows his regular customers create repeat business and: assist him in meeting his functional needs. India claims more than 25% of the worlds population. Postpurchase cognitive dissonance is especially likely for products that are, 66. E) all of these. She was, planning to expand into new markets, and she was, considering pricing. they must go through many different types of distribution channels. C. $27 Jordana is buying a laptop computer to take on trips. Sally is in the new marketing department of a mid-sized lawn and garden company. Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. extend problem solving beyond ritual consumption.D. The fact that Mercedes-Benz is known by three Chinese names in Asiapeng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland Chinaillustrates the importance of developing different _____ for global markets. Marketers are particularly interested in postpurchase behavior because it. Select one : d . redefine determinant attributes. John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. The greater the difference between a consumers unsatisfied need and the desired state, the greater the need recognition will be. 72. But one danger of running out of the "doorbuster" deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. customer loyalty (or disloyalty) answer What are the three possible positive post purchase outcomes? Andr was addressing his __________ risk. provide the proper cleaning fluid to use on the cabinets. stimulate impulse voting.D. consistent with underlying cultural values in a country. The most important consideration, when a firm chooses a global product strategy, should be, When Ben evaluated the commercial infrastructure in Mauritius, he considered the islands. Study with Quizlet and memorize flashcards containing terms like Marketers are particularly interested in postpurchase behavior because it., The consumer decision process model represents, The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be. Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Marketers call this process, Reginald greets his regular customers by name every morning when they come in for coffee. When considering global marketing opportunities in Bangladesh, Tom asked the question, "How will we get it there?" A. purchase uncertaintyE. 71. where consumers decide to make their purchases. When Catherine was considering different brands of jeans to buy, she limited the choices to threeshe would actually consider purchasing. When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? Generally, people buy one product or service instead of another because they perceive it to be a better value. 77. Kim is the sales representative for a major textbook publisher. Darrell sells custom cabinets for upscale residential homes. $22 A) involves both compensatory and noncompensatory consumers.B) offers insights into information search methods.C) avoids situational conflicts.D) involves actual rather than potential customers.E) all of these. Which of the following would you not expect to find in the RFP?
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