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With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. by Her World Team / April 24, 2021. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. Thats much less likely to be the case when people think about ambassadors because often theyre already multimillionaires. = GORGEOUS" one fan wrote in the comment section. All quotes delayed a minimum of 15 minutes. J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. We want to hear it. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Our Standards: The Thomson Reuters Trust Principles. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. BTS has joined Louis Vuitton as global brand ambassadors. Here is a list of K-pop stars who have fronted high-end fashion brands. See here for a complete list of exchanges and delays. It also marks the beginning of Osakas new and ongoing role as an ambassador for the house, with further collaborative projects in the pipeline. Its exactly like a global ambassador While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. Here is an analysis of the ubiquity of TikTok, from its influence in different industries to its relationship with Gen Z. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. Its exactly like a global ambassador The 36 SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. 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I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! More on this: Who Has The Longest Las Vegas Residency? Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! HoYeon Jung is the newest global ambassador for Louis Vuitton. However, it is not the first chapter in the LV x Hoyeon history book. "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. The Maisons latest touchdown in She joins Zendaya, Hoyeon, & J-hope in the list! SUGA's Sweet as Honey Monogram. What will happen to sneakers now that the hype is over? How to make Nike's Air Max Day relevant again? Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. Courtesy of Louis Vuitton Throughout her career, she has also walked for brands such as Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. The news was announced by the French brand on May 10. His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. All rights reserved. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Im not always the most responsible bag owner, so I might be throwing it around, it might get some real wear in it, you know, because I want to really use it, and it feels so sturdy.. All Rights Reserved. Let us slide into your DMs. I would bet that Louis Vuitton has a BTS capsule collection in the pipeline, and if I were to bet even further, it might even be a collaboration with each of the artists. All rights reserved. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. The group did appear in a global campaign for FILAs Project 7 collection last winter, and their other current partnerships include a new temporary tattoo line with Inkbox and an ongoing collaboration with Samsung, with BTS-branded phones and earbuds (which are still available here). Check this out: 2023 Cond Nast. Ad Choices, Here's Everything Coming to Netflix in April, The Lacoste and Netflix Collab Reimagines the Iconic Crocodile. Theyre going to see how far they can stretch it as possible. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. n 77 del 13/5/2022, Met Gala: the best fashion moments of all time, From Lady Gaga in hot pink to Rihanna as a Papessa, And everything you need to know for this Gilded Glamour edition 2023, All the ways in which Vogue makes money with the Met Gala, From Instagram sponsorship to million-dollar ads, He is Ford's right-hand man, Peter Hawkings, COS presented its Atelier Collection in Paris, Like the celebrities of the early 2000s and the it-girls of today, Guests at the Met Gala are fighting over Karl Lagerfeld's vintage. Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. Zendayas campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray, and was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach. Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. Blackpinks members arent all Korean-born and raised; theyre from various parts of the world and have more diverse influences. BTS' Jimin Kicks Off 2023 as Dior's New Global Ambassador See His Moody Campaign! Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. Created by nss in collaboration with Lyst, Cartesio is an interactive experience designed to identify users relationship with some of the biggest brands. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. Its exactly like a global ambassador Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? The fast-food chain announced Monday that its collaborating with the Grammy award-winning supergroup to highlight BTS's favorite order. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. The deal was BTSs first sponsorship deal with a luxury house, which is significant, he says. From Charlize Theron for Dior to Keira Knightley for Chanel, luxury brands have regularly turned to Western film stars to be their global brand ambassadors, featuring in print and billboard campaigns worldwide. Her career and convictions are inspiring. Un post condiviso da Louis Vuitton (@louisvuitton). In 2020, she became the first Indian actor to feature in a campaign for the label, posing for a. Celebrating the debut of the new Vans Knu Skool silhouette. How Louis Vuitton picks its celebrity ambassadors, 2023 nss magazine testata giornalistica registrata presso il Tribunale di Milano. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. Italys Far East Film Festival: Malaysian Drama Abang Adik Sweeps Top Prizes, Inside the $25,000 Members-Only Club That Gives Access to VIP Suites at L.A.s Biggest Arenas, The Jacqueline Avant Children and Family Center Unveiled in Watts: Its a Safe, Clean, Beautiful Space, Art Auction to Preserve Nina Simones Childhood Home Kicks Off May 12, Co-Curated by Venus Williams, Naomi Watts Just Wore These Under-$100 PJs from Two Star-Loved Brands -- And They're the Perfect Mother's Day Gift for Stylish Travelers, The Best Signet Rings for Adding a Red Carpet-Ready Touch to Your Jewelry Stack, A Less Outrageous and Costume-y Met Gala? I am thrilled to have Louis Vuittons first-ever Prefall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquires vision for the collection, says Pietro Beccari, Chairman and CEO of Louis Vuitton, ahead of the show. The series will be set in the same universe as the original show. Im excited for the new chapter in her journey with Louis Vuitton," he wrote. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. She joins Zendaya, Hoyeon, & J-hope in the list! The young persons guide to conquering (and saving) the world. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BIGHIT MUSIC, the label of BTS, said in a statement. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, Others recommend keeping an eye on emerging talent on popular platforms like Netflix. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. More recently, Burberry partnered with Itzy, and Givenchy with Aespa, both emerging K-pop names. Is the allure of Hollywood stardom on the wane as a marketing factor? But today, ambassadors are required to feature across more diverse marketing channels, where movie stars dont always count for much. The stars of the future who will be appointed as brand ambassadors will combine entertainment with marketing and play a more active role in promoting the brand, says Booker. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. House Ambassador is highest title at Louis Vuitton btw!! Models walked the 795 metre bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix'sSquid Game. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. Tune in below to see what Louis Vuitton has in store when its pre-fall 2023 fashion show goes live on Saturday, April 29, at 7 pm (Singapore time). Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses. Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. For example, in Central and South America there are reggaeton stars who are super megastars over there. CNN Actor Deepika Padukone has been appointed Louis Vuittons first ever Indian brand ambassador, the French luxury house announced Tuesday. Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. The news comes three months after BTS helped drive millions of views to the house's men's fall 2021 digital presentation with a social media teaser campaign and one month after all seven superstars wore Louis Vuitton to the 2021 Grammy Awards. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Padukone has recently starred in campaigns for the likes of Levi's and Adidas, though her partnership with Louis Vuitton marks her first ambassador role for a luxury label. The tweet calls them pop icons, and recognized the members for their uplifting messages that impart a positive influence., #BTS for #LouisVuitton. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Thanks to the success ofSquid Game, her experience with the fashion house that catapulted her to new heights in the fashion world has come full circle and we love to see it. "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. To revist this article, visit My Profile, then View saved stories. The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print. Updated: 12 May 2022 11:50 am. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. BTS doesnt need this partnership with Louis Vuitton, says Watson. Its exactly like a global ambassador "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, 2023 Rolling Stone, LLC. I cant wait to share all the very exciting projects we are working on.. The industry leader for online information for tax, accounting and finance professionals. French luxury brand Louis Vuitton has announced actor Deepika Padukone as its latest House Ambassador. "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. Virtual idols may also be on the cards, says Booker. The shocking news comes only 2 months after the show's premiere. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. Giving them another photograph is not entertaining.. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! This growth is also fueled by the brand's slow but steady opening to a wider range of celebrities, which now, in addition to those mentioned above, include both Old Hollywood symbolized by Julia Roberts and new media represented by Charli d'Amelio and Emma Chamberlain. Credit: Dior. It is no coincidence that in recent years Louis Vuitton has become the driving force behind the record profits recorded by LVMH: 47 percent organic growth during 2021 for the entire group and a 64.2 billion euro revenue last year alone. He serves as the creative advisor for the event and will have a hand in shaping the runway shows scenography. As brands create content across more diverse ad channels, theyre moving away from traditional Hollywood stars in favour of multifaceted, digitally savvy entertainers such as South Koreas BTS. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. For the brands spring 2021 campaign, shot by creative director Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. We are excited for our upcoming projects with Virgil Abloh," they shared. While a third person wrote, "OUR 7 KINGS ". This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. 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A strong social media presence is essential for the new breed of ambassador, says Thomas Repelski, co-founder of marketing platform Lefty. Many of these celebrities do not just go on red carpets, but are featured in branded events, dinners and private gatherings that, even without the presence of sponsorship or advertising contracts, can last for years, through the more or less intense moments of their careers. Naomi Osakas rapid ascent to success as a tennis champion has been, its safe to say, stratospheric. If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. Who is the brand ambassador of Dubai? J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. I am delighted BTS are joining Louis Vuitton today, Abloh says. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption.

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