which of the following is true of consumer magazines? which of the following is true of consumer magazines?
c. bleed pages B. guaranteed circulation The brochures were subsequently handed over to the newspaper office and distributed accordingly. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. Which of the following statements is true about the use of color in magazine advertising? True or False? A. the cost efficiency of magazines. A. A clothing retailer would use an island ad to: Advertisers are required to use large space buys or color to counteract clutter. D. Bleed ads A. She did not pay for the magazine and left it at the reception where it was initially placed. Color ads are considered better suited for attracting and holding attention. B. C. Local radio D. result in horizontal promotional conflict among advertisers. D. a circulation rate base system. In order to reach this market, Velocity should use: A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. This scenario depicts the use of _____. Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. C. longer lead times. D. Creative flexibility B. Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. Explain how the increased use of fair value accounting might increase information risk. Magazines C. They are usually printed in alternate copies of a specific magazine. Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. d. digital stock card Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: Which of the following is considered a primary benefit derived from using magazines as an advertising medium? c. bleed pages Newspapers are the second largest of all advertising media in terms of total dollar volume. Which of the following is true of standard advertising units system? C. primary reader. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. They are not bought by the general public as they offer specialized and in-depth information. E. They typically have a long life-span. Irrespective of the size and nature of the ad, the newspaper does not change the rate. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. Target market E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. A. break through the clutter typically found in newspapers. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. C. demographic selectivity. A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. A. Magazines are a highly specialized medium that reach specific target audiences. This is an example of a(n): printacular 17. C. professional A. She sold the stock at$39.94 per share and paid a $39.95 sales commission. E. poor reproduction quality. C. It tends to extend the prestige associated with the magazine to the product. National advertisers tend to avoid weekly newspapers because of: b. printaculars B. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? A. A. gatefolds. This type of advertising is known as _____ advertising. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. A. bleed page. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. A. daily newspapers In this scenario, Pluto is using _____. Which of the following is true of local display advertising? Moreover, the Covid-19 outbreak made the world more conscious of health. Media buyers primarily evaluate magazines on the basis of: B. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? D. They are also known as farm publications. _____ are reruns of network shows that are bought by individual stations to broadcast. Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. C. They can be reproduced quickly. C. demarcated zone. A. D. lower selectivity. : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? B. can reduce an advertiser's cost per thousand for reaching desired audiences. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. B. is considered to be an inefficient way to build frequency. c. They exceed business markets by size in most countries d. It offers a fingerprint recognition program to its users. Velocity Inc. makes shoes for athletes. Which of the following is true of newspapers as an advertising medium? National Ltfen birini sein: O only! Split running B. column inch. Newspapers offer less geographic selectivity than most other media. E. the greater creative flexibility available in specialized magazines. C. the presence of extensive clutter. E. niche publication. C. Low lead time C. preferred position A. This is an example of: A. regional editions of general-interest magazines. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. B. they provide an effective way to reach consumers who are considered to be a part of niche markets. York Company included the following items in its financial statements for 2016, the current year (amounts in millions): Paymentoflong-termdebt$17,075Dividendspaid$205ProceedsfromissuanceNetsales:ofcommonstock.8,415Currentyear80,000Totalliabilities:Precedingyear67,000Currentyear-end32,311Netincome:Precedingyear-end38,029Currentyear2,379Totalstockholdersequity:Precedingyear2,007Currentyear-end23,475Operatingincome:Precedingyear-end14,045CurrentYear4,878Borrowings6,590Precedingyear3,998\begin{array}{lrlr} C. Sunday This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? This is an example of a(n) _____ publication. It is primarily used by supermarkets and departmental stores. This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. D. creates overlapping subscription data. General-interest E. Inability to offer specialized services. A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. C. syndicated newspaper supplements. B. gatefold. E. a rebate system. They are suited to marketers interested in reaching general consumers of services. To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. They are usually printed in alternate copies of a specific magazine. c. Circulation a. Magazines that are published for special-interest groups are targeting: The brochures were subsequently handed over to the newspaper office and distributed accordingly. D. Limited reach and frequency _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. Which of the following is true of weekly newspapers? In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. B. psychographic C. agate line. \text{Proceeds from issuance} &&\text{Net sales:}&\\ Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? E. Costs. B. special-interest farm publications. C. color advertising 1) The utility of the consumer is maximum at a point where the indifference curve of the consumer is tangent to his budget line, which happens at the point A. C. professional D. Readership C) advertisers are using more alternative media. The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. It also features several advertisements for men's products such as watches, clothing, and grooming products. D. They offer limited flexibility to advertisers. C. It is primarily used by airlines, major retail chains, and automakers. A. lower permanence. REQUIRED b. Which of the following is considered an internal factor that may influence the determination of media strategy? _____ is the number of magazine copies distributed to original subscribers or purchasers. d. card stocks D. circulation. D. farming is considered as a community service occupation. E. Creative inflexibility. E. local television. They offer several valuable specialized services to advertisers. b. bleed units A. general business Which of the following is true of consumer magazines? E. general-interest business magazines. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. C. Preprinted insert D. they provide an efficient way of reaching the specific types of individuals who constitute their target market. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: D. agate E. Large frequency. _____ is the number of magazine copies distributed to original subscribers or purchasers. business. E. special category zone. Which of the following is a disadvantage inherent in advertising in magazines? B. their high absolute cost. B. \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ It is also referred to as the agate line. E. It includes tabloid-size papers two columns wide. C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. The rate of product usage in a geographical area can be calculated through the use of: Which of the following factors reduces the effectiveness of a media plan? C. It is not as serious an issue for magazines as for radio or TV. C. Circulation Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. Verified answer. REQUIRED Which of the following is a characteristic of magazine ads? Tiffany is the creative director of an ad agency. A. B. D. split runs A. Cross-boarding D. They offer poor reproduction quality. C. Absence of consumer receptivity to ads In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. C. Pass-along readers should be totally discounted in evaluating magazine readership. B. selective binding E. Special advertising. The test can be used as part of the process of measuring effectiveness of each ad. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. C. subtracting the ancillary readership number from the total readership count. Display advertising B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. D. They are considered inflexible during production. D. lower lead time. Which of the following statements is true of consumer magazines? E. of its very short lead time. Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? Lack of demographic selectivity More companies buy advertising _____ than in any other medium. E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? NMen is likely to be an example of a: E. retail, Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. C. Thin penetration of households D. trade magazines. Health Magazines. C. general business magazines. C. make a newspaper accountable for the sales generated by the ad. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. C. pass-along circulation A. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. Economics questions and answers. C. gatefold. A. E. pass-along readership. A. : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? D. The portfolio inch The company believes that the popularity and reputation of the magazine will enhance the image of its products. C. local advertising rates. Advertisers generally attach greater value to primary in-home readers than pass-along readers. D. planners want to be able to predict the degree of clutter and how it will affect their advertising. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: C. flat Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. E. independent publications. Which of the following is likely to be true of the product class and the product? It uses column widths 2-1/16 inches wide. C. Business Elean Schenandore purchased 300 shares of stock online and paid a total of $8,484.95. E. Clutter. Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. E. It is not open to financial institutions such as banks and travel agencies. c. Airlines One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. A. CL Inc. runs a series of product ads in a popular magazine. B. A. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. E. larger reach. Which of the following is true of magazine advertising in relation to the problem of clutter? C. selective binding. d. Renowned motorcycle manufacturers A. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. D. industrial Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. C. trade magazines. ARE TRUE: played a prominent role in general interest magazines . B. flexibility. B. classified advertising CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. The consumer maximizes utility by consuming at point A. II. Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: What behavior is encouraged by having a repatriation tax holiday? E. Demographic-oriented newspapers. They do not suffer from clutter as most national newspapers have dedicated advertising sections. Which of the following is true of newspaper advertisements? Overall drop in magazine prices due to: 1. D. Advertisers are required to use large space buys or color to counteract clutter. E. networking magazines. A. He did not buy the magazinesthey were purchased and owned by the airline. B. B. All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. The clutter problem for a magazine increases with more ad pages adding to its success. d. economic selectivity The red background behind the lock extends to the very edge of the ad page. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. \quad\text{Current year-end}&32,311&\text{Net income:}\\ True or False? The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? Which of the following is true of newspaper advertisements?
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