nascar viewership by year nascar viewership by year
Surprisingly, NASCAR has also outshined other sports. Upon further review, however, the country's most popular racing series has a reason to be concerned. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. The event was up 5% compared to last year at 4.336 million average viewers on FOX. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. Sunday's NASCAR race was the most watched sporting event of the weekend. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. So even if were competing versus the NFL, we hold up pretty well. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. NBC did the best with what it was given, really, but there were few compelling storylines. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Try a week on us. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. NASCAR sits on an upward trajectory for the first time in a while. Nielsen slowly began to develop ways to measure who was watching what, and how. Currently, you are using a shared account. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? Flat is better than down, but. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Part of it is just because of the changes in the media environment, those network windows are more important. Please have NASCAR contact me ..Im serious.. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. However, the 2022 season represented very notable numbers. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. Bookmark this page for NASCAR ratings as another year of racing is officially underway! Certain segments of fans, and media, began to cry that sky was falling. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). 3 min read. Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). They are now just one part of a bigger picture: one pixel of a screenshot. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). There is only up to go from here and that is a good thing. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. Kyle Busch, NASCARs black hat, won his second title. Just based on how competitive it is for time, attention, eyeballs, cord-cutting and just the macro changes that are happening in media broadly. For comparison, the NHRA event saw an average of 458,000 viewers. Your email address will not be published. I think were really well-positioned both today and going into the rights discussion in 2023. Daytona 500 TV audience has declined roughly 47% from 2013-2022. Last year, Indys start time was 1 p.m. So I think thats probably unlikely. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. The Great Recession that swept across the landscape starting in 2008 changed everything. It brought a household rating of 2.33 for FOX. You will find all of your NASCAR ratings coverage at Sportsnaut. It would have been nice to have heard more during the championship race from Earnhardt. NASCARs popularity is down and the ratings reflect it. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. NASCAR still attempts to do the best it can when it comes to getting the word out. NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). This. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). Related: Phoenix race results from March 13, 2022 (NASCAR Cup . NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. Opinions expressed by Forbes Contributors are their own. According to SMW, the Cup Series finale from Phoenix averaged a 1.95 rating/3.21 million viewers on NBC, up 4 percent in ratings and 5 percent in viewership from last year (1.9, 3.06 million), when it became the championship race for the first time. Racing, like basketball and other sports, has seen year-to-year ratings decline. Last year, nearly 70 million unique viewers tuned. Please create an employee account to be able to mark statistics as favorites. It was a successful. A shot that shows the overall value sponsors receive. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. Id say in particular, in the short term, those network windows are really, really important. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. As soon as this statistic is updated, you will immediately be notified via e-mail. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. This year's race at . I think youll continue to see a premium on those network windows from the team side. This is a BETA experience. There is a push and pull between the media experience sitting back on your couch versus the at-track experience. If you back up three years to 2019, we did 16 races on a network and 20 races on cable in 2022. Hopefully, this represents the start of a turnaround for NASCAR after a rough start. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. Its certainly healthy in terms of eyeballs, Hebrst said. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. That was a concession NASCAR made for the big contract. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The media landscape has evolved over the course of the last eight years. From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. The network windows and broadcast windows have never been more important than they are in 2021. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this.
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